58 home push group mode, but cleaning and nanny will not be cheaper

58 home is quietly launching the group business.

This is an activity called “putting together a group to get good things”. At present, 5 commodities are involved in the group activity. Group goods include garbage bags, cleaner sets, cleaning cloths, detergents, etc. most of these goods are related to cleaning services. The price of group goods ranges from 1-49.9 yuan.

58. If the original users want to buy the group goods of the platform, they need to open a group and invite two new users to participate in order to complete the commodity purchase.

According to the 58 home group activity rules, the group purchase must form a group of three people within 24 hours. New and old users can open a group, but only new users can participate; If the group fails, the payment will be returned in the same way. This means that if consumers want to make the group successful, they need to find two friends who have registered their account and purchased services on the 58 home platform to successfully complete the group.

58 the relevant person in charge of home told the media that the platform will also add mops, rags and other goods in the group according to user feedback, but service goods such as door-to-door cleaning and nanny will not be put on the shelf in the group business.

The above person in charge said that the online group is mainly to give back to old users and obtain new customers through social means. Although the order quantity and new pulling quantity of the platform group business can not be announced, the above-mentioned relevant person in charge disclosed that “the new pulling quantity is still very small”. At the same time, the person in charge said that the group business is still in a “small activity” at the operational level. The operation Department has not considered the realization of social traffic.

In March this year, referring to the 2017-2022 China life service market demand survey and competitive strategy analysis report released by guanyantianxia, the industry research company pointed out that in 2017, the number of active users of a large number of vertical sub category apps in the local life field continued to decline. As capital and user consumption tend to be rational, some home service scenarios with small volume but high service requirements are more difficult to promote.

58. This move is quite close to the group mode of pinduoduo and Jingdong. If you want to further improve the consumption conversion of existing users, that is, the existing users who buy services are also users who buy goods, you can carry out high-frequency conversion. At the same time, by purchasing group goods to lure old users, promote to more friends, and let old users take the initiative to promote to new users, which can save a lot of advertising costs, and the effect may be better.